It’s February 1—a good time for a new start—and as such I’m very pleased to introduce my new blog series. January was all about setting goals. In February and March, I’m going to focus on something just as important: fundamental shifts in perception or mindset that artists like you can undertake to boost productivity, find more opportunities, and sell more art.
The challenges of being a professional artist are many. As I’ve said in previous posts, there are all kinds of factors related to your success that are totally beyond your control.
One thing that you can work to control, however, is how you see yourself, your business, the art business at large, and the relationships you have to your customers and collectors. You can change the attitudes you hold about any of these things and see positive results.
In this series, I’m going to challenge some common assumptions that hold artists back and invite you to change your perception. I’m calling these changes in perception “mind shifts.”
You may or may not be convinced by what I have to say, we generally hold onto our beliefs for a reason, but I encourage you to try out some new ways of thinking in order to see if it works for you.
Here are just a few common assumptions that I’d like to help you change your mind about:
- “Selling reproductions or prints will cheapen my work.”
- “Customers buy my work in order to decorate their homes.”
- “My art speaks for itself.”
- “I don’t do commissions because they limit my expression.”
- “I must wait to be discovered.”
- “I need to be inspired in order to create art.”
- “I shouldn’t be too pushy about selling my work. I’m an artist, not a car dealership.”
- “I need to keep my prices low to sell more art.”
- "My art is not worth what I'm charging."
I look forward to exploring these topics with you!
Do you have any particular beliefs about your art business that you’d like to shift? Do you know fellow artists who are not meeting their full potential due to a limited perspective? If so, drop me a line! I’ll be happy to discuss select reader questions in the course of this series.